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To celebrate the launch of the new co-branded “Official Shoe of Fitness” Reebok Nano X1 shoe and deliver a fresh take on fitness experiences, we created the Nano Series - Workouts Re-Imagined.
Director: Steve Baker
Producer: Nikita Kearsley
Creative Director: Dan Fantl
Set Design and Animation: Humnprsn
DOP: Richard Harling
Camera Op: Ray Edwards
Editor: Rupert Williams
Editor: Ben Chesters
Music: Danny Fairley
Sound Design: Defacto Sound
There is a worldwide hunger for at-home fitness solutions and to curb that appetite Reebok and Les Mills joined forces to create the Nano Series. Three iconic workouts re-imaged and created for at home customers. Our creative approach was to connect, for the exerciser at home to feel like the trainers were in the room with them - a more personal coaching experience, whilst showcasing the ability of the shoe. Key to this was to be unexpected, to not just deliver an experience, but to entertain. Through set design, 1990’s music video inspired filming techniques and trainer direction, provide an interaction and experience to remember.
To celebrate the launch of the new co-branded “Official Shoe of Fitness” Reebok Nano X1 shoe and deliver a fresh take on fitness experiences, we created the Nano Series - Workouts Re-Imagined.
There is a worldwide hunger for at-home fitness solutions and to curb that appetite Reebok and Les Mills joined forces to create the Nano Series. Three iconic workouts re-imaged and created for at home customers. Our creative approach was to connect, for the exerciser at home to feel like the trainers were in the room with them - a more personal coaching experience, whilst showcasing the ability of the shoe. Key to this was to be unexpected, to not just deliver an experience, but to entertain. Through set design, 1990’s music video inspired filming techniques and trainer direction, provide an interaction and experience to remember.
Director: Steve Baker
Producer: Nikita Kearsley
Creative Director: Dan Fantl
Set Design and Animation: Humnprsn
DOP: Richard Harling
Camera Op: Ray Edwards
Editor: Rupert Williams
Editor: Ben Chesters
Music: Danny Fairley
Sound Design: Defacto Sound
