Yoga

Yoga for now

Built on breath and backed by science, the Les Mills Yoga For Now campaign is built around the cultural and physical need for wellness. Wellness of the mind and body in today’s world.

Collaborators

Director: Steve Baker

Producer: Nikita Kearsley

Producer: Amy Ground

DOP: Monica May

Creative Direction: Dan Fantl

Creative Direction: Carlos Serrao

Editor: Rupert Williams

Post House: Creature

Colourist: Pete Richie

Music: Danny Fairley

Sound Design: Defacto Sound

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The intention of this project was to elevate this story, and connect it with fitness clubs, instructors and exercisers globally within the Les Mills network. Ultimately driving more people to BODYBALANCE™, and empowering them with a sense of feeling calm, centered and happy as part of their fitness and wellness mix. To create this campaign we joined forces with duo Carlos Serrao and Monica May. With a focus on set design and filming techniques to explore how we could tell this Yoga story in a way that has not yet been seen.

(
1
)
Yoga

Yoga for now

Built on breath and backed by science, the Les Mills Yoga For Now campaign is built around the cultural and physical need for wellness. Wellness of the mind and body in today’s world.

The intention of this project was to elevate this story, and connect it with fitness clubs, instructors and exercisers globally within the Les Mills network. Ultimately driving more people to BODYBALANCE™, and empowering them with a sense of feeling calm, centered and happy as part of their fitness and wellness mix. To create this campaign we joined forces with duo Carlos Serrao and Monica May. With a focus on set design and filming techniques to explore how we could tell this Yoga story in a way that has not yet been seen.

Collaborators

Director: Steve Baker

Producer: Nikita Kearsley

Producer: Amy Ground

DOP: Monica May

Creative Direction: Dan Fantl

Creative Direction: Carlos Serrao

Editor: Rupert Williams

Post House: Creature

Colourist: Pete Richie

Music: Danny Fairley

Sound Design: Defacto Sound

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