Adidas X All Blacks - 25 years

Adidas via Augusto Agency

Ray Edwards leads one of the most iconic and enduring partnerships in global sport, bringing together Adidas and the legendary All Blacks. Marking 25 years of collaboration, this milestone celebrates a shared legacy built on performance, innovation, and cultural impact. Through the lens of the jersey, an enduring symbol of pride and identity this partnership is brought to life, honouring the moments, players, and stories that have defined a generation of rugby excellence.