Les Mills x Adidas KRAFTWERK Berlin Live

les mills x Adidas

In October 2024, we joined forces with ADIDAS and LES MILLS to launch the world’s first-ever fitness rave. Over three electrifying days, and with over 7,000 attendees, we took over one of the world’s most iconic nightclubs — KRAFTWERK BERLIN — blending high-energy fitness training with the raw pulse of rave culture. In collaboration with Human Person, an innovative set design and lighting team from Los Angeles, we completely reimagined the live fitness experience. Our vision was to infuse the scale and sensory impact of large-scale concerts into the fitness world — using cutting-edge tech to craft a fully immersive environment. Think: 3D avatars of our trainers on large LED screens moving in perfect sync with their live action on stage and a 360-degree lighting spectacle that transformed the crowd into one unified, moving force.