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Reebok x Les Mills - SS22

Reebok x Les Mills - SS22

Reebok x Les Mills

The Reebok X Les Mills SS22 range launch. Tasked with the full global campaign film and photography assets. Amongst heavy Covid restrictions, we approached this with an enclosed octagon set that was interchangeable. Giving six different aesthetic variations that paired with both the intensity and experience of the Les Mills workout programs, as well as the apparel and footwear collection palette and pieces.

Director - Steve Baker

Photographer - Tom Gould

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