The Nano Series

The Nano Series

Reebok x Les Mills

Reebok and Les Mills joined forces to celebrate the launch of the new co-branded “Official Shoe of Fitness” Reebok Nano X1 shoe, and deliver The Nano Series. Our creative approach for this project was to connect, for the exerciser at home to feel like the trainers were in the room with them - a more personal coaching experience, whilst showcasing the ability of the shoe. Through set design, 1990’s music video inspired filming techniques and close trainer direction we had all the motivational feels to get moving. This project delivered three 30-45min workout experiences for On Demand platforms, and a variety of campaign advertisements.

Director - Steve Baker